Blogs and News - St George's School For Girls, Edinburgh

10 May 2018
Upper 4 Enrichment Week

arthur seat 5 640wA Brilliant Breakfast Challenge – Food Technology, Design Technology and Business Studies

As part of the U4 enrichment week three groups of students had three days dedicated to being entrepreneurial and taking part in an enterprise challenge. The aim was to create a small business with roles and responsibilities, creating a breakfast 'on-the-go' product based on the design brief below.

To help with this challenge the students spent a morning walking up Arthur's Seat as a team building exercise  and participated in a visit to Craigleith Retail Park where they had the opportunity to see the breakfast products on sale in several shops and buy some samples to taste and help them with their creativity in designing their own products.

Their design brief was:

New, exciting breakfast products are big business! Consumers are demanding more variety of tasty ingredients, as well as healthier on-the-go options. In teams, your challenge is to create a concept of on-the-go breakfast product that is to be sold in major high street supermarkets. You will brand, package and pitch your design concept to two judges and a group of your target market age 11-14.

Project Overview – Specifications

Your concept breakfast range should have;

company name and logo, breakfast product idea, eye catching, functional and informative packaging, short video clip advertising the new breakfast product,

PowerPoint showing the ideas from market research, concept to finished product, table display with backboard to display the product and promotions

With names like 7am, Breky and Yestoday they took on the challenge in a very creative way. The competition was judged by Dr De Ville and James Ferguson, both ably qualified to taste the food, inspect the packaging and listen to how the business concepts came about. They had fairly difficult jobs as the 3 groups had superb products and displays. The best overall company was awarded to 7am for their taste, innovative packaging and business promotions. Their breakfast idea was a layered muesli, yoghurt and fruit pot.

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